Service (s)
Logo & visual identity
Year
2021/2022
Concept
The logo for Musci Jewelry was designed to combines two key elements: the diamond, a symbol of luxury and the letters M and G, which stand for Musci and Gioielleria (Jewelry), respectively.
The letter M, which stands for Musci the surname of the company for generations, is prominent to provide a sense of strength and identity for the brand.
The letter G (Jewelry) is incorporated harmoniously and looks like another piece of jewelry.
Typography and Palette
While Gill Sans Font acts as a corporate character, the letters M and G have been uniquely modified for the logomark and these have been carefully designed to integrate into the shape of the diamond.
To further the brand's identity, was developed a sophisticated color palette. This palette strikes a perfect balance between subtlety and elegance, creating a refined aesthetic that reflects the values of Musci Jewelry.
