Service (s)
Logo & visual identity, packaging
Year
2025
Concept
As part of a design study and to enhance my skills, I developed a rebranding concept for a local coffee beverage brand from my city. Brasilena is a brand born in 1982 in Calabria, a region in the south of Italy and it's a soft coffe drink made with the mineral water CALABRIA celebrated for its purity and refreshing qualities.
Packaging
The packaging design is the centerpiece of the rebranding and preserves its iconic ’80s retro design, staying true to the brand’s authentic while embracing a modern touch. The signature red, yellow, and brown colors remain at the core, evoking the energy of coffee and the warm of Calabria. The font has been updated, giving it a cleaner and more contemporary look, while the overall design has been simplified for a fresher and more refined aesthetic.The result is a perfect balance between tradition and innovation, making Brasilena even more recognizable and relevant today.
The south american's woman is of the italian illustrator Renato Casaro
New Packaging
